Premier Vendor List Program

The episode outlines Premier's Vendor Lead Program, a strategic guide for insurance agents and other professionals on acquiring high-quality leads. It emphasizes moving beyond simply obtaining contact information to systematically vetting lead sources by considering factors like vendor reputation, compliance, and the ability to provide opt-in proof. The episode highlights the critical importance of rapid follow-up—ideally within five minutes—to significantly boost conversion rates. Furthermore, it introduces a decision factor matrix to evaluate leads based on quality, cost-effectiveness, and target market relevance, aiming to transform lead acquisition into a calculated investment rather than a gamble. This approach, which can include shared cost incentives, encourages a partnership dynamic between agents and lead providers, fostering long-term growth by building relationships with genuinely interested prospects