Social Media Marketing for Life Insurance Agents W31

Week # 3

 

Social Media Monday Agenda

 

1. Feedback Session:

 

 

2. Lecture:

 

Training Videos (approx. 40 min)

 

LinkedIn

Adding Experience, Skills, Accomplishment to your LinkedIn profile (3:21)

Adding a professional Background photo (4:06)

Facebook

Adding Essential information to your Facebook Page (10:39)

Selecting your Profile Image (4:29)

Twitter

4 Tips to Choose your Twitter Handle (2:00)

Creating a Twitter Account (4:53)

Email Marketing

Create a Lead Magnet (7:26)

Add Opt-In Forms to Your Website (5:34)

 

3. Action:

 

Step # 1:

Mashup Week 3

                                                                                                                             

 Step # 2:

LinkedIn:

Copy and paste this post on your Linked In page:

8 in 10 people say family is their #1 priority, but only half own life insurance. Life insurance is not about you, it’s about them. Spread the word! https://goo.gl/tJKvjo

Facebook:

Copy and paste image and link to Facebook (content is consumer approved):

One-third of people haven’t bought life insurance, or more of it, because they “haven’t gotten around to it.” #LifeHappens (Insert link to your business or email)

Twitter:

Copy and paste (content is consumer approved):

One-third of people haven’t bought life insurance, or more of it, because they “haven’t gotten around to it.” #LifeHappens (Insert link to your business or email)

Email:

Email #3 which provides a video that shows the 5 simple steps for buying life insurance

Copy and paste the text into your own email, customize the red areas and then send to prospective clients.

Subject line:  5 Simple Steps

 

Body Copy:

 

{Client name},

Buying life insurance doesn’t have to be complicated.  In fact, it might be easier than you think!

Watch this short video to find out the 5 Simple Steps for buying life insurance.  If you are interested in a personalized life insurance recommendation, please contact me for more information.

{your contact information}

Direct Mail:

Download this flyer that addresses the need for an affordable insurance solution. Be sure to customize it with your contact information, then send it to prospective clients.